About the
Pandemic Roadmap

Shown Scenario: Outbreak of an influenza in a foreign country,
spreading worldwide, hitting your Country.

GO DIRECTLY TO

Glossary Download a free print-version

BACKGOUND + TARGET GROUP

This roadmap shows the most important events occuring in a typical influenza pandemic.
It is the timeline of a virus where you can find all the actions of the key-players. You can also find useful advices for you at every stage of the pandemic.
The roadmap adresses people from the press, health care workers, but also the public.

We wanted to make interested people familiar with the circumstances the key players have to deal with.
For the sake of clarity the shown pandemic is simplified and the many parties in a pandemic are reduced to a few key-players.
We hope the roadmap will help to make the processes behind the scenes more transparent and helps to stop the dangerous spread of rumors.

SEASONAL INFLUENZA

FACTS

SEASONAL INFLUENZA |
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ME

WATCH OUT !

FROM HOST TO HOST

FACTS

VIRUS | Normal behavior of a virus; jumps from host to host
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ME

I have no idea about the possible threats.

OBSERVATION

FACTS

WHO | Ongoing worldwide observation since 2000
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ME

I have no idea about the possible threats.

SEASONAL INFLUENZA

FACTS

VIRUS | Acts like seasonal Influenza: cases go up und down periodically
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ME

I have no idea about the possible threats.

PREPARATION

FACTS

GOVERNMENT | Preparing for the next pandemic; revise and develop plans
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ME

I have no idea about the possible threats.

MUTATION

FACTS

VIRUS | Viral mutation results in regular human to human transmission
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ME

I have no idea about the possible threats.

FIRST CASES

FACTS

HEALTH CARE SYSTEM | Report the first suspicious case to the WHO
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ME

I have no idea about the possible threats.

ON-SITE ANALYSIS

FACTS

WHO | Start case finding activities and search for ‘Patient Zero’ – The aim is to contain the outbreak
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ME

I have no idea about the possible threats.

SUBSTANTIAL NUMBER INFECTED

FACTS

VIRUS | Has infected a noticeable number of people
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ME

Live my life!

Live as healthy as possible!

FIRST CASES REACH PUBLIC

FACTS

PRESS | News coverage about first cases
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ME

Science is interesting, but I have other things to care about.

POTENTIAL PANDEMIC

FACTS

WHO | Virus Outbreak – WHO warns of a potential pandemic
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

1ST NEWS PEAK

FACTS

PRESS | News: It might become a pandemic; the potential pandemic usually attracts enormous media attention
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

AWARENESS

FACTS

GOVERNMENT | Is alert; starts extensive preparation for controlling a possible pandemic
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

SPREAD BEYOND BORDERS

FACTS

VIRUS | Spreads to more and more countries and continents
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

WHO DECLARES
THE OFFICAL PANDEMIC
OUTBREAK

FACTS

WHO | WHO DECLARES THE OFFICAL PANDEMIC OUTBREAK
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

2ND
NEWS PEAK

FACTS

PRESS | News: It is officially a pandemic; usually a large peak of press coverage
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ME

What?
Does it concern me, too?

Get an idea of how exactely people do get infected!
The WHO informs you on their website.

Differentiate between rumors, official information sources and populist messages.

FIRST CASES IN YOUR COUNTRY

FACTS

VIRUS | The pandemic reaches your country
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

QUARANTINE

FACTS

GOVERNMENT | Intensifies surveillance; tries to isolate infected persons and put under quarantine
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

BORDER CONTROL MEASURES

FACTS

GOVERNMENT | Often initiates measures to prevent entry of infectious cases e.g. Fever scanner; medical check-up; closure of airports. Disadvantages: Adverse economic impact, essential medical and other goods may not enter
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

STEPPING UP EFFORTS

FACTS

LABORATORIES | Intensify scientific work on vaccine
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

CRISIS STAFF MEETING

FACTS

GOVERNMENT | Crisis staff meets regularly; to decide national situation based on information from local health authorities; to decide and instruct about medical and non-medical control measures; to inform the public
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

VACCINE ORDERS

FACTS

GOVERNMENT | Activates pre-purchase agreements with pharmaceutical companies and decides if and how much vaccine is to be ordered
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ME

I am irritated about disagreeing experts and uncertain facts.

Gather information from several sources, including websites from WHO and ECDC.
Draw your own conclusion!

3RD NEWS PEAK

FACTS

PRESS | News: First cases in your country
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ME

Wow, that sounds scary!

No overreacting because of fatal cases – stay calm & e.g. wash your hands! Listen to advice from health authorities (e.g. WHO) or ask your doctor!

SCHOOL CLOSURE

FACTS

GOVERNMENT | Consideration about closing schools or shutting down public transportation
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ME

Wow, that sounds scary!

No overreacting because of fatal cases – stay calm & e.g. wash your hands! Listen to advice from health authorities (e.g. WHO) or ask your doctor!

VACCINE FOUND

FACTS

LABORATORIES | Vaccine found; testing phase starts
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ME

Oh my.
It is in my neighborhood!

There isn‘t any vaccine yet. Avoid spreading the virus! Stay home if you feel sick, wash your hands carefully!
In some cases avoiding public spaces and public transportation can be useful!

DISCOVERY GOES PUBLIC

FACTS

PRESS | News: Vaccination discovered
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ME

Oh my.
It is in my neighborhood!

There isn‘t any vaccine yet. Avoid spreading the virus! Stay home if you feel sick, wash your hands carefully!
In some cases avoiding public spaces and public transportation can be useful!

CASES WORLDWIDE

FACTS

VIRUS | The virus hits your own country
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ME

Oh my.
It is in my neighborhood!

There isn‘t any vaccine yet. Avoid spreading the virus! Stay home if you feel sick, wash your hands carefully!
In some cases avoiding public spaces and public transportation can be useful!

VACCINE AUTHORISATION

FACTS

GOVERNMENT | After testing phase – authorisation of vaccine
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ME

Oh my.
It is in my neighborhood!

There isn‘t any vaccine yet. Avoid spreading the virus! Stay home if you feel sick, wash your hands carefully!
In some cases avoiding public spaces and public transportation can be useful!

VACCINE MASS PRODUCTION

FACTS

PHARMA INDUSTRY | Starts large scale vaccine production
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ME

Oh my.
It is in my neighborhood!

There isn‘t any vaccine yet. Avoid spreading the virus! Stay home if you feel sick, wash your hands carefully!
In some cases avoiding public spaces and public transportation can be useful!

4th NEWS PEAK

FACTS

PRESS | News: Availability of the new vaccine and wave of (fatal) infections
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

HEALTH SYSTEM OVERLOAD

FACTS

HEALTH CARE SYSTEM | Possibility of overloaded Health Care Systems
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

CHANGE IN PANDEMIC CONTROL STRATEGY

FACTS

GOVERNMENT | Intensive control strategy for few cases changes to a more feasible, less intensive strategy to deal with many cases
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

INFORMATION CAMPAIGNS

FACTS

GOVERNMENT | Information Campaigns with main topic: Vaccine and risk groups
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

NARROW VACCINE SUPPLIES

FACTS

GOVERNMENT | In case of narrow vaccine supplies an official advisory board makes sure that risk groups get vaccinated first
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

VACCINE DISTRIBUTION

FACTS

GOVERNMENT | Distribution of vaccine to doctors
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

VACCINATION STARTS

FACTS

HEALTH CARE SYSTEM | Start to vaccinate
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

RUMORS

FACTS

PRESS | Sometimes rumors about vaccination come up
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ME

I have to take care of my family!

Check whether you belong to a risk or priority group for vaccination!
Get vaccinated!

You or somebody in your family got serious symp- toms?
If so go see a doctor!
But please be patient, the health staff is working long hours now!

NUMBERS GO DOWN

FACTS

GOVERNMENT | Often change in the reporting system, to reduce the work load for the Public Health service at that time Therefore, the the cases often seem to go down
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ME

I hear no more news about the pandemic, is it over yet?

Even when the press spot- light has found something more interesting you could be in danger.

Get information from reliable sources like the national health authority, the WHO, CDC, ECDC etc.

Get vaccinated to help control the outbreak!

VIRAL TRANSMISSION
DECREASES

FACTS

VIRUS | Transmission is slowing down
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

ME

I hear no more news about the pandemic, is it over yet?

Even when the press spot- light has found something more interesting you could be in danger.

Get information from reliable sources like the national health authority, the WHO, CDC, ECDC etc.

Get vaccinated to help control the outbreak!

DECREASING VACCINE UPTAKE

FACTS

PRESS | Media attention is decreasing although transmission is still ongoing;
often discussions about how well the pandemic was managed begin including blaming of different institutions for mis-management

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

ME

I hear no more news about the pandemic, is it over yet?

Even when the press spot- light has found something more interesting you could be in danger.

Get information from reliable sources like the national health authority, the WHO, CDC, ECDC etc.

Get vaccinated to help control the outbreak!

NUMBER OF NEW INFECTIONS DECREASES

FACTS

VIRUS | Viral transmission decreases in most countries
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

ME

I hear no more news about the pandemic, is it over yet?

Even when the press spot- light has found something more interesting you could be in danger.

Get information from reliable sources like the national health authority, the WHO, CDC, ECDC etc.

Get vaccinated to help control the outbreak!

MONITORING

FACTS

WHO | Reports a decrease in new cases worldwide
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ME

OBSERVATION

FACTS

VIRUS | Viral transmission activity has returned to seasonal influenza levels
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ME

OFFICIAL END OF PANDEMIC

FACTS

WHO | Pandemic end is officially declared
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ME

x

FACTS

test | Vaccine found; testing phase starts
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ME

Interpandemic Phase
Alert Phase
Pandemic Phase
Transition Phase
Post-Pandamic/Interpandemic Phase

Glossary
of Shown Acteurs

Health Care System

Health professionals, that provide preventive, curative, promotional or rehabilitative health care services.

Government

The National Health Departments and the National Government of a country.

Laboratories

Smaller independent companies that can deliver scientific research, but have no facilities to produce vaccines by themselves.

Pharma Industry

The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. Pharmaceutical companies are allowed to deal in generic or brand medications. They are subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy and marketing of drugs.

Press

The mass media that focuses on presenting current news to the public.
We summarized here printed newspapers, online- and TV media, but also social networks and private blogs.

WHO

The World Health Organization (WHO) is a specialized agency of the United Nations (UN) that is concerned with international public health. The WHO’s constitution states that its objective ” is the attainment by all people of the highest possible level of health“. Under the name ”WHO“ we also summarized CDC and ECDC.
CDC –
The Centers for Disease Control and Prevention (CDC) is the National Public Health Institute of the United States.
ECDC –
The European Centre for Disease Prevention and Control (ECDC) is an independent agency of the European Union (EU) whose mission is to strengthen Europe’s defences against infectious diseases.

Virus

The virus shown is a fictional disease.
The underlying data is based on the H1N1 virus, also known as pig-flu. The size of the circle, shows the infected persons. The red circle shows the deceased people.