During a pandemic, an organization may have different communication goals, such as getting people vaccinated, informing people about the pandemic, or getting people interested in seeking more information on their own. While these goals often align, they can sometimes diverge. This tool gives recommendations based on what the communication goal of the organization is.

The Recommendations page provides links to general recommendations as well as specific recommendations for 10 European countries (Finland, Germany, Hungary, Italy, Netherlands, Norway, Poland, Spain, Sweden, and the United Kingdom). The tool gives recommendations on how to visualize risk using maps, how to describe symptoms, which stories to feature, how to portray certainty of information and confidence in recommendations, and which labels to use for the influenza type.