This is a tool for specifying behavioural, attitudinal and knowledge objectives in pandemic communication programmes. The guide provides checklists of issues to consider when developing objectives that will drive the programme.
Author
Strategic Social Marketing Ltd.
Target group
Policy makers, public health specialists, marketing/communication specialists
Distribution channel
guideline (PDF), website
Goal
This tool is designed to help develop more focused objectives that can be evaluated more precisely in terms of their impact on the specific behaviours.
This is a guide for planning effective communication interventions in support of pandemic management programmes. The plan has four main steps: Scope, Test, Enact, Learn and act; these four steps are captured in the title STELa.
Author
Strategic Social Marketing Ltd.
Target group
Health communication staff, policy makers, public health professionals
This tool sets out a basic but comprehensive guide to the steps and stages necessary to develop, test, implement, and evaluate a communications and behavioural influence programme.
This tool describes nine possible types of intervention that can be used to influence the behaviour of citizens and professionals prior to, during, and after a pandemic.
Author
Strategic Social Marketing Ltd.
Target group
Health communication staff, policy makers, public health professionals
Distribution channel
guideline (PDF)
Goal
This tool can help you decide which mix of interventions you will need to apply in a pandemic. Two descriptive models and a matrix allow you to identify nine possible intervention approaches to make up your strategy.
